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From the CE: Welcoming back our international students
Many of these students have travelled to New Zealand for the first time, leaving their families and friends behind to explore a New Zealand education experience. It’s a big deal for them, and for us. Normal student visa processing only just resumed a few weeks ago, and so most of the students are here thanks to the cohort processes that you supported, or as short-term visitors from visa-waiver countries with strong links to New Zealand.
Thank you for making them so welcome, and for sharing their stories through the media. Education New Zealand Manapou ki te Ao has been pleased to support these welcomes by providing Tū Ngātahi pins to share with the students. The pins were created to welcome and demonstrate our support for international students – Tū Ngātahi is a te Reo Māori phrase calling us to ‘stand together’. The Pikorua twist design is inspired by the pikopiko fern, whose fronds curl around one another, which is a symbol of the connection of cultures and the importance of friendship.
You can read about the recent international student welcome at Waitangi in this edition of E-News, and I’m looking forward to meeting students in Christchurch later this week.
Our 29th international education sector conference, NZIEC KI TUA 2022, finished on Friday – what a great event! There were some exceptional speakers, fascinating discussions, not to mention a few funny moments behind the scenes. The virtual conference, with its themes of Reflect, Reconnect and Renew broke previous records by attracting 1,065 attendees. Thank you to all of you who took part and helped make this such a successful event. All the sessions were recorded, and they will remain available to you on the event portal until 16 September 2022.
As I mentioned at the conference, ENZ has recently made some changes to our leadership team, to ensure we are well placed to work with you on the rebuild of international education. We now have two new roles in ENZ’s senior leadership team that are specifically focussed on meeting your needs as a sector: GM Sector Engagement, and GM Sector Services. The newly appointed GM Sector Engagement is Wendy Kerr, who will join us in October. Sahinde Pala, who will already be well known to many of you from her work at ENZ since 2016, has been appointed GM Sector Services. In addition, the role of Ed Tuari as our Manukura - Chief Advisor Māori is now also part of the senior leadership team. This change reflects the importance of our work to transform the understanding of international education and ensure the education system delivers with, and for, Māori in the international context. Wendy and Sahinde are both profiled in this edition of E-News, and you can see the full senior leadership team on our website here.
Finally, I want to acknowledge the work done by our international teams every day around the world, on behalf of New Zealand’s international education sector. There are numerous stories in E-News each month that provide a glimpse of some of their activities. In this issue, you can read about new scholarships, digital exchanges, workshops for education agents, education cooperation agreements, and more.
He rā ki tua
Better days are coming
Ngā mihi,
Grant McPherson
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ENZ launches digital Media Centre
ENZ Chief Executive Grant McPherson said the ENZ Media Centre will act as an entry point for international and New Zealand media to spark their interest and improve their understanding of the richness and breadth of New Zealand’s international education offering.
The Media Centre will start small but grow over time – helped by contributions from education providers. Their stories will range from profiles of their world-leading research and academics to innovative teaching programmes and unique courses.
“Each year, New Zealand attracts some 125,000 international students to our shores for the education experience of a lifetime. But the excellence, quality and diversity of these experiences is not widely understood.
“Through the Media Centre, we hope to broaden the discussions about what international education in New Zealand covers. For example, in addition to stories profiling international students in New Zealand, we will also share news about New Zealanders studying and interning offshore and the success of New Zealand education exports on the world stage.”
The content and design of the Media Centre is a result of consultation with ENZ’s international staff and PR agencies as well as discussion with education providers, regional economic development agencies and peak bodies. All content – written stories, listicles, think pieces, infographics and photography – is free to use.
“Telling the story about international education in New Zealand is an important part of ENZ's work. Last year, we worked with marketing and communication agencies in nine markets to generate more than 2,000 pieces of coverage. The Media Centre will support these efforts and help to lift the quality and quantity of coverage, including more up-to-date stories direct from our education providers,” said Grant.
Visit the Media Centre here: https://media.enz.govt.nz/
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On the ‘road’ again
ENZ’s team in South Korea, in partnership with the Seoul Board of Education, held their first-ever online school roadshow this October. It aimed to give Korean students a better idea of New Zealand and inspire them to study here in the future.
Virtual webinars were delivered to over 500 students at 13 Korean high schools. Before each webinar, students were asked to send in their questions about New Zealand education, so their presentation could be tailored to reflect their interests.
New Zealand Ambassador to Korea, Philip Turner, supported the roadshow with a pre-recorded video.
“This strategic engagement with the Seoul Board of Education is an example of how we’re working with key in-market stakeholders to keep the dream of New Zealand education alive in the hearts and minds of our future international students,” ENZ Regional Manager – East Asia, Ben Burrowes says.
Maintaining the New Zealand brand in our offshore markets is a key part of the third workstream of the Recovery Plan for international education, ‘Transforming to a more sustainable future state’.
Elsewhere in Korea, ENZ working on connecting NZ schools with Korean schools for virtual language exchanges. In September, Team Korea launched a digital platform for a local Korean audience that shares positive stories about New Zealand’s COVID-19 response, institution updates, and inspiring stories of Korean international students.
“Before COVID, Korea was the fourth-largest student source country for New Zealand’s international education sector,” Ben says. “In 2018, nearly 2,500 Korean students studied at New Zealand schools, a five percent increase on 2017, and our market research indicates that the interest in a New Zealand education certainly still remains. It’s therefore vital that we maintain our brand presence and help to build a pipeline of Korean students for our institutions.”