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What’s New Zealand really like? Students find out online.
Using image galleries and videos, students can explore what their daily lives might be like in New Zealand – including where they might live and the outdoor adventures they could have.
For many students, understanding the day-to-day workings of a country is a big part of the decision process, making it important for the SiNZ site to provide information that shows New Zealand is a welcoming environment with a range of activities on offer – meaning different students can create different lifestyles depending on their individual needs.
The page also has links to blog posts on the climate, how to save money and how Kiwi students typically dress. By setting these expectations, new students can adapt more quickly to life in New Zealand, lessening their culture shock when they arrive.
The page also includes case studies from other international students, ranging from secondary school level to postgraduate. Their testimonies allow new students to see what New Zealand is like for people their own age.
The Living in New Zealand page is part of the Live-Work section of the website – a hub with all the need-to-know info for prospective students looking for a world-class education, but also the experience of a lifetime.
- Safety and Wellbeing Policy
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ENZ discontinues recognised agency programme
The decision followed a global review that included input from NZ education providers, education agents globally and NZ government agencies. It also considered practice across other jurisdictions and the global education agent landscape in a post-pandemic environment. The decision becomes effective immediately. The review was foreshadowed in the refresh of the New Zealand International Education Strategy in 2022.
“There are many positive aspects of our engagement with agents,” said General Manager of Sector Services, Sahinde Pala.
“Our global staff network and trusted relationships with agents are important factors in assisting students who wish to further their studies in New Zealand. ENZ’s AgentLab platform has also been a rich resource and information hub for education agents, particularly during the pandemic. We will continue to offer these services going forward.”
“But there were also issues. Our review showed that many successful agents did not see the value in joining the programme. The programme was also not accessible to emerging education consultants and organisations, and it did not meet the needs of New Zealand education providers.”
“After careful consideration of the feedback from many agencies and New Zealand education providers, it became clear that the existing programme was not fit for the emerging environment and the decision was taken to discontinue.”
“Looking forward, we want to ensure a more even-handed and efficient approach and feel the best way of achieving this is to open up the power of our international network, along with our information and training capability to all agents, regardless of their size, expertise or capability.”
While the ENZRA programme will cease, the new AgentLab platform will be launched in August and will include a wide range of updates relevant to education agents, including a calendar of events, details of upcoming webinars, resources, and latest news and updates from across the New Zealand education landscape.
Education agents will be able to access the same level of information and resources via the AgentLab platform. The discontinuation of the ENZRA programme will not affect this.
Any agent seeking more information or support should email: agent.help@enz.govt.nz
For further information:
Sai Raje | Senior Advisor Communications, Education New Zealand
+64 21 479 649
Notes to Editors:
About Education New Zealand (ENZ) https://www.enz.govt.nz/
Education New Zealand Manapou ki te Ao (ENZ) is the government agency responsible for taking New Zealand’s education experiences to the world. ENZ promotes a New Zealand education as one that teaches students to be critical thinkers, problem solvers and lifelong learners, which will help them succeed in their future careers and create a positive impact on the world.
With approximately 100 staff in 18 locations around the world, ENZ works closely with New Zealand’s diverse education sector including schools, English language providers, Private Training Establishments, Te Pūkenga (Institutes of Technology and Polytechnics), universities; and internationally with NZ Inc agencies, Government agencies and education providers to encourage sustainable growth and identify opportunities.
- SIEBA
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Tokyo education fair showcases Māori culture
This was the fourth annual ENZ fair in Japan and included representatives from 40 New Zealand institutions as well as SIEBA representatives.
Misa Kitaoka, ENZ’s Senior Market Development Manager – Japan, said this year she wanted to make the fair special by incorporating an element that was uniquely New Zealand, but that also resonated with the Japanese attendees.
“Being part of Te Rautaki Māori, ENZ’s Māori Steering Committee, I have had the opportunity to learn some te reo and Māori cultural practices, which I realised has many commonalities with those of the Japanese,” said Misa.
The fair began with a mihi to welcome a group of junior high school students and teachers from Tokyo Seitoku University Junior and Senior High School, a private secondary school that sends all 150 of its year 3 junior high school students to New Zealand schools for one term every year.
Following the mihi, a group of over 30 students from Hamilton Boys’ and Girls’ High School performed a haka and waiata which brought tears to the eyes of many students and parents.
“The kapa haka performance increased visitor numbers for sure – it was such a moving performance. A student from Hamilton Boys’ who’s half Maori, half Japanese translated the meaning of each performance to attendees in Japanese, so impressive!
This year’s fair also saw an increasing number of mothers interested in taking their young children to New Zealand.
“With the Japanese government’s focus on improving the nation’s English language capability in preparation for the 2020 Tokyo Olympics and Paralympics, the average age of English learners in Japan is getting younger,” Misa said.
To address this demand, ENZ is working closely with SIEBA to promote its PSP programme, representing more than 40 primary schools available to receive international students over five years of age.
The ENZ Japan fair in 2019 will be held during the Rugby World Cup on 22 September 2019 followed by an agents/educators’ seminar and networking event in Tokyo on 24 September 2019.
For those interested in attending the fair, pre-registration is now open at ENZ Events page here.
Any New Zealand secondary school or tertiary institution bringing their kapa haka group on a tour to Japan next year and wish to perform at our fair, please email japan@enz.govt.nz.
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New Zealand open and ready to welcome Colombian students
More than 80 guests, including university authorities, school directors, government stakeholders, and education agents attended the event, which was opened with a haka performed by ENZ Manukura – Chief Advisor Māori Ed Tuari and Āriana Ngārimu-Goldsmith, Advisor Māori.
One of the highlights of the event was the launch of Education New Zealand Manapou ki te Ao’s I AM NEW kākahu campaign in Spanish.
The I AM NEW kākahu marketing campaign was launched at NAFSA 2022 in May and features the stories of eight international students from China, Colombia, Germany, India, Japan, Thailand, USA, and Viet Nam. The students worked alongside Māori fashion designer Kiri Nathan to collaborate on the design of a new type of education garment that embodies cultural values that make New Zealand education unique.
Bryann Avendaño is the Colombian student featured in the campaign. His kākahu gown was on display at the event and he narrated the accompanying campaign video in Spanish (you can watch the video here)
“New Zealand has its eye on all things new,” Avendaño told the audience.
“How to think ahead for next generations, and this is the gown for the next generations. The way the gown is made by many hands and with a lot of thought put into it, it’s kind of an analogy of how science is made. It’s a collective effort to create new things, innovate, and make the world a better place.”
ENZ’s Director of Engagement – Latin America, Javiera Visedo, said Bryann’s message was a powerful and impactful.
“The video and the message he shared was so powerful, especially because it was made in Spanish, his native language.
“People were really impressed and proud to see a Colombian student feature in ENZ’s global brand campaign.
“Everyone appreciated how New Zealand’s international education includes and celebrates Colombia. It was perceived as honest, genuine, and authentic in a way that really represents New Zealand’s values and celebrates New Zealand’s culture.”
Some education agents said that it was a great way to promote New Zealand as a study destination, without being too explicit, and that they understood New Zealand’s biculturalism much better now.
ENZ’s Manukura – Chief Advisor Māori, Ed Tuari said he enjoyed the opportunity to connect with local agents and government officials and provide an opportunity to open a window to te ao Māori. “It was great to be able to support the opening campaign by interweaving aspects of tikanga (protocols) which included performing a haka, which definitely got their attention!
“We all believe in the value of international education nurturing global connections and the power of education to advance dialogues related to engagement of our indigenous people, social justice and climate.”
- E News Solar light Zheng Sibo3
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Registrations open: NZ Vocational Education and Training Research Forum
The NZ Vocational Education and Training Research Forum (NZVETRF) is a multi-sector opportunity for discussing ‘what works’ in vocational education. In 2020, the forum will be delivered fully online, including international keynotes, and a curated programme of breakout sessions, along with interest based ‘hangouts’ and expert sessions.
The new partnership with Skills International extends the reach of the forum to an international network, to learn from and contribute to global developments in VET to support the COVID-19 recovery efforts.
CEO of The Skills Organisation, Garry Fissenden, says vocational education and training will be a critical component of the response to the employment, economic, and social shocks caused by COVID-19 around the world. He says:
“With New Zealand’s vocational education sector embarking on a major reform, now more than ever is a time to come together to share evidence and capability of how vocational education and training can support skills and productivity, and wider wellbeing.”
For more details, head to the NZVETRF website.
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US students: Adventurers and Future Makers
When talking to American students, Lewis found that most held positive views of New Zealand, but lacked any specific details of what study in New Zealand involved. It got him thinking about the four international student personas and, for the most part, Lewis said US study abroad students fall into two categories – Adventurers and Future Makers.

The Adventurer persona
“Adventurers are students who see study abroad as an opportunity to experience new things and places, and to have fun while learning more about themselves,” explained Lewis.
“Most of my time with these students was spent mapping out the closest mountains to their university of choice, or explaining how to road trip around the country.“Adventurers are students who see study abroad as an opportunity to experience new things and places, and to have fun while learning more about themselves,” explained Lewis.
“They’re an easy sell for New Zealand but there were a number of other students who weren’t as convinced.”
Lewis believes this second group of students are in the Future Maker category. For them, career outcomes are top of mind, and education is seen as the road to get there. Lewis said these students were concerned that New Zealand’s appeal to thrill-seekers meant that the academic components wouldn’t be up to standard.
“For these students, study abroad is a serious opportunity. Beautiful pictures of Fiordland aren’t enough – they need cold, hard facts of New Zealand’s high quality education.

The Future Maker persona
“Because of the perception of New Zealand as a place for outdoor adventure, many students were surprised to hear that they could study subjects like mechanical engineering, IT or physiotherapy in New Zealand, and that all universities ranked in the top 3% in the world.
“They also had many enquiries about internship opportunities and programmes that combine study and work experience.”
Lewis also saw that alumni play a powerful role in this market.
"At one fair, alumni from the University of Southern California were key in piquing the interest of their fellow students, sharing that their courses in New Zealand were cross-credited, and that the Tongariro crossing was just as beautiful as the pictures.
“That’s the balance needed – students who are able to attest to both the academic rigour of courses in New Zealand and the adventure opportunities.”
- WellingtonStaff 71