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• What’s New Zealand really like? Students find out online.

  Using image galleries and videos, students can explore what their daily lives might be like in New Zealand – including where they might live and the outdoor adventures they could have.

  For many students, understanding the day-to-day workings of a country is a big part of the decision process, making it important for the SiNZ site to provide information that shows New Zealand is a welcoming environment with a range of activities on offer – meaning different students can create different lifestyles depending on their individual needs.

  The page also has links to blog posts on the climate, how to save money and how Kiwi students typically dress. By setting these expectations, new students can adapt more quickly to life in New Zealand, lessening their culture shock when they arrive.

  The page also includes case studies from other international students, ranging from secondary school level to postgraduate. Their testimonies allow new students to see what New Zealand is like for people their own age.

  The Living in New Zealand page is part of the Live-Work section of the website – a hub with all the need-to-know info for prospective students looking for a world-class education, but also the experience of a lifetime.

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• Appreciating our education agents in Japan

  JAOS stands for Japan Association of Overseas Studies and is a peak body for Japanese education agents. JAOS President Yukari Kato, Councillor Chairman Yasuo Sone, and Executive Secretary Tatsuo Hoshino and other members attended the event, which was hosted by Education New Zealand Manapou ki te Ao (ENZ) in partnership with the New Zealand Embassy in Tokyo and Air New Zealand.   

  New Zealand’s Ambassador to Japan, Hamish Cooper, said education had played a key role in bilateral relations between Japan and New Zealand over the past 70 years, and this was highlighted in the successful visit by Prime Minister Jacinda Ardern earlier this year.  

  Yukari Kato, who is also Executive Vice President of Ryugaku Journal,spoke fondly about her experiences living in New Zealand. She also welcomed the opportunity to work with ENZ to feature sustainability-related courses and degrees offered by New Zealand tertiary institutions in Ryugaku Journal Magazine’s September issue.   

  Misa Kitaoka, ENZ’s Director of Education based in Tokyo, says this event will be followed by a series of networking events in October 2022, to build on the positive brand that New Zealand has in Japan and connect Japanese stakeholders with New Zealand regions and education providers.   

  Prior to Covid-19, JAOS members sent around 6,000 students to New Zealand each year, mostly to secondary schools, followed by English language schools.  

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• US students: Adventurers and Future Makers

  When talking to American students, Lewis found that most held positive views of New Zealand, but lacked any specific details of what study in New Zealand involved. It got him thinking about the four international student personas and, for the most part, Lewis said US study abroad students fall into two categories – Adventurers and Future Makers.

  

  The Adventurer persona

  “Adventurers are students who see study abroad as an opportunity to experience new things and places, and to have fun while learning more about themselves,” explained Lewis.

  “Most of my time with these students was spent mapping out the closest mountains to their university of choice, or explaining how to road trip around the country.“Adventurers are students who see study abroad as an opportunity to experience new things and places, and to have fun while learning more about themselves,” explained Lewis.

  “They’re an easy sell for New Zealand but there were a number of other students who weren’t as convinced.”

  Lewis believes this second group of students are in the Future Maker category. For them, career outcomes are top of mind, and education is seen as the road to get there. Lewis said these students were concerned that New Zealand’s appeal to thrill-seekers meant that the academic components wouldn’t be up to standard.

  “For these students, study abroad is a serious opportunity. Beautiful pictures of Fiordland aren’t enough – they need cold, hard facts of New Zealand’s high quality education.

  

  The Future Maker persona

  “Because of the perception of New Zealand as a place for outdoor adventure, many students were surprised to hear that they could study subjects like mechanical engineering, IT or physiotherapy in New Zealand, and that all universities ranked in the top 3% in the world.

  “They also had many enquiries about internship opportunities and programmes that combine study and work experience.”

  Lewis also saw that alumni play a  powerful role in this market.

  "At one fair, alumni from the University of Southern California were key in piquing the interest of their fellow students, sharing that their courses in New Zealand were cross-credited, and that the Tongariro crossing was just as beautiful as the pictures.

  “That’s the balance needed – students who are able to attest to both the academic rigour of courses in New Zealand and the adventure opportunities.”

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