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Celebrating Dame Wendy Pye, a global education publishing success story
New Zealand has a proud history of educational publishing success and Dame Wendy Pye DNZM MBE is the epitome of this, being one of New Zealand’s leading educational publishing exporters. Dame Wendy is sharing her story in her recently launched autobiography: Teaching the World to Read: My multi-million dollar story and podcast series.
From humble beginnings growing up in Western Australia, Dame Wendy moved to New Zealand to work as a journalist before embarking on her dream to teach the world to read. She founded Sunshine Books 40 years ago and has since sold 300 million books, positively influencing the lives of many children worldwide.
Dame Wendy with just some of the hundreds of Sunshine books that have helped young children learn to read.
During her extraordinary journey Dame Wendy has gone from attending book fairs with just a handful of books, through providing resources to refugee camps in Lebanon, to working with world leaders. Her reputation for helping to develop young children’s literacy skills has earned her numerous awards including being awarded the Dame Companion of the New Zealand Order of Merit in 2013 for services to business and education.
Dame Wendy at the Bologna book fair in 1989.
Throughout her publishing career, Dame Wendy has pioneered the development of new, exciting, engaging print and digital literacy materials. The Sunshine Online digital programme, for example, contains thousands of texts and activities and was recently included in the New South Wales Department of Education Online Learning Tools Marketplace, which provides quality online learning to all New South Wales schools.
Dame Wendy with school children using the Sunshine Online digital programme
Dame Wendy’s export story is as much about selling New Zealand as a leader in education teaching and learning pedagogy, as it is about selling educational products and services. Her book and podcast series offer an honest and candid account of the highs, lows, and tough truths of a pioneering entrepreneur. In her book, Dame Wendy talks about some of the challenges she faced, what she learned and how she overcame barriers, while the podcasts include export market guides including hints and tips for success that she has learnt along the way when working in the United Kingdom, South Africa, China and Australia.
Dame Wendy hopes that her autobiography will inspire, educate and entertain.
“This is a story about what is possible. It is a story that I hope will inspire all young people who are planning to make a difference to follow their dreams, not to be afraid of failures along the way, and also to celebrate successes with the people who have made them possible,” said Dame Wendy.
With New Zealand publishers and educators in such demand, our small country has made a large impact in the world of education publishing in more than 60 countries around the world.
This thriving industry is represented by PANZ, Publishers Association of New Zealand Te Rau o Tākupu, and is showcased on the New Education Publishers website that was sponsored by Education New Zealand Manapou ki te Ao and Copyright Licensing New Zealand.You can learn more about New Zealand Publishers or get in touch with them via the New Zealand Educational Publishers (nzeducationalpublishers.org) website.
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New brand identity of the Manaaki New Zealand Scholarship Programme launching next week
Education providers and suppliers who are part of the programme will be able to start using the new brand’s design assets from The ENZ BrandLab from 23 October.
The Manaaki New Zealand Scholarship website will also prominently showcase the refreshed brand from next week.
The new Manaaki logo consists of three parts. The tohu is on the left, the Manaaki wordmark is placed in the middle, with the Aotearoa New Zealand fernmark on the right-hand side.
New Zealand Ministry of Foreign Affairs and Trade - Manatū Aorere (MFAT) Scholarships Unit Manager, Alexandra Grace, said it was important for the new brand identity to reflect the transformational nature of Manaaki scholarships to build people’s skills and support them to contribute positively to their communities and countries.
“The new brand is an exciting step forward to unify the Manaaki New Zealand Scholarship Programme’s visual identity to appeal to prospective scholars who are most aligned with our Programme’s values,” Alexandra said.
He parirau is one of the key patterns of the new brand. It is inspired by the takarangi (spiral) and parirau (feathers).
The brand identity development and working group involved kaimahi Māori from MFAT, Education New Zealand Manapou ki te Ao and Indigenous Design Innovation Aotearoa (IDIA) who gifted a specially crafted whakatauākī* for the Manaaki New Zealand Scholarship Programme.
The whakatauākī ‘He Parirau Toro Ao’ translates to ‘stretch your wings to the world’.
ENZ’s Senior Advisor, Rautaki Māori, Craig Rofe, said the whakatauākī is a profound taonga and gift to the Manaaki New Zealand Scholarship Programme.
“It beautifully anchors the programme in āhua Māori (Māori ways of being).”
“We are also pleased with how the whole process of creating the new brand has been steeped in āhua Māori. The way everyone involved in the project used whakawhanaungatanga – the specific act of getting to know one another before we started our work – and wānanga, coming together to meet, discuss and deliberate, every step of the way, made all the difference,” Craig said.
Digital banners showing the application of the brand and whakatauākī.
The new brand was developed following research and interviews with 29 scholars and alumni, and a survey covering 627 people.
The research surfaced three compelling principles for the Manaaki New Zealand Scholarship Programme – manaakitanga, empowering people, communities and countries, and fostering enduring connections.
ENZ’s Manaaki Scholarships Manager, Nancy Linton, said the concept of manaakitanga is integral to the Manaaki New Zealand Scholarships Programme – not only by name, but also in the way that scholars are supported during their entire journey, from application and study to their return home.
“The manaaki we show our visitors by embracing them like part of our ‘whānau’ or family is visible in the way our educational providers extend that support to Manaaki scholars and alumni, who really value it as part of their study experience.
“I am pleased with the way we have incorporated this core element of the Programme, among others, into the new brand identity,” Nancy said.
A brand transition period is in place through 28 February 2025, to allow providers enough time to switch to new brand assets.
Visit The ENZ BrandLab to access new design assets for the Manaaki New Zealand Scholarship Programme after 24 October.
* Whakatauākī are proverbs where the person who said it first is known, as opposed to whakataukī, which are proverbs whose origin cannot be traced to a person.
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Announcing closing plenary speaker for NZIEC KI TUA 2024
Drawing on his experience leading health care organisations and the health system in Aotearoa New Zealand, including during periods of significant change and uncertainty, Sir Ashley’s closing plenary session will focus on how to lead effectively now and in the future. He will talk to NZIEC KI TUA delegates about ‘leading through change and uncertainty’.
“We live in an increasingly volatile, uncertain, complex, and ambiguous world, which needs leaders to be agile and adaptable who can lead using different approaches than what we have used in the past. I am looking forward to speaking at NZIEC KI TUA on how we can lead in a world of rapid change and complexity,” Sir Ashley said.
Lead with Stories workshop by Jehan Casinader
Award-winning journalist and speaker, Jehan Casinader, will run a workshop, Lead with Stories at NZIEC KI TUA on 7 August. Casinader has spent 15 years telling compelling stories that resonate with people from all walks of life. He has a thorough understanding of New Zealand’s international education sector – and a degree in public policy.
Casinader says storytelling makes global influence possible.
“As New Zealand revives its international education sector, leaders and organisations will work harder than ever to engage the hearts and minds of students and partners around the world.
“However, in an increasingly noisy digital world, it’s harder to grab people’s attention.
"Traditional marketing no longer cuts it. And yet, many of us lack the confidence and skills to tell stories – or we’re afraid to. As a result, our most important messages are never heard,” Casinader says.
In his workshop, Casinader will share practical tools that helps leaders and staff from across the sector to tell compelling stories.
The NZIEC KI TUA 2024 programme will be available in July.
Register now – early bird registrations close on 31 May
Earlybird registrations are still open for the 31st New Zealand International Education Conference KI TUA (NZIEC KI TUA), which is being held in Te Whanganui-a-Tara, Wellington from 6 – 8 August 2024 at Tākina Wellington Convention & Exhibition Centre.
This year’s conference theme is NZIEC KI TUA – Te Ara ki te Ao*
‘Te Ara ki te Ao’, which translates to ‘the pathway to the world’, symbolises a journey that transcends borders and embraces global horizons. This concept frames Aotearoa New Zealand’s distinct international education environment, inviting participants to connect and collaborate to accelerate global growth.
Register now at NZIEC KI TUA 2024.
NZIEC KI TUA 2024 Partners!
Welcome to our newest partners Pearson, Edified, Te Herenga Waka — Victoria University of Wellington and Te Kunenga ki Pūrehuroa Massey University and Flywire, who join TOEFL, Studentsafe, idp, IELTS, and Host Families NZ as partners for NZIEC KI TUA 2024.
And welcome to our new media partner: The PIE News.
If you’d like to partner with NZIEC KI TUA 2024, email us nziec@enz.govt.nz
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