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Reach out to students in Japan
ENZ’s Senior Market Development Manager – Japan, Misa Kitaoka, said the annual guidebook is the only Japanese publication officially supported by the Embassy in Tokyo and ENZ.
“Keibunsha publishes this study guidebook for many other English-speaking embassies and is a great opportunity for New Zealand regional bodies and education providers to promote their offering,” said Misa.
“As destination marketing plays a key part of edu-promotion in Japan, Keibunsha is offering a separate advertising rate for regional groups.”
To advertise, bookings must be made by 10 April.
For further details on the guidebook and pricing for regional groups, download the proposal here. For individual providers, download the proposal here.
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Around the world in five
GLOBAL
Gulf study interest falls 30% as conflict reshapes student demand
Global student demand for universities in the Gulf is falling fast, with a recent report showing a steep drop in March 2026 compared to growth seen since late 2025, as the conflict reshapes perceptions of stability and choice.
SOUTH AMERICA
There is significant demand in Mexico for study abroad, and Mexicans are considering a wider range of destinations than in the past
CHINA
US no longer a top-three destination for China’s students
The United States continues to lose its long-held appeal among Chinese prospective international students, a new report by a major study abroad consultancy has found.
UK
The Home Office has circulated draft guidance with additional detail on more stringent sponsor compliance requirements for UK universities.
GLOBAL
What the Iran-Israel war could mean for students who depend on ChatGPT, Gemini, and Claude
The Iran-Israel war may seem far away, but its effects are increasingly felt close to home. A way that we – and especially students — might be feeling the impacts of warfare, though, is with AI.
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Market insights from Japanese media
The journalists represented a range of Japanese news media with audiences of various interests, ages and social groups:
- Sachiko Habu, Editor-in-Chief of Nikkei DUAL, a digital magazine for working parents
- Ryo Fujii, Deputy Editor of CNET Japan, focused on technology and innovation news
- Yuko Okumura, a freelance journalist for Glolea!, promoting study abroad for Japanese students.
The journalists visited secondary schools, English language schools, early childhood education (ECE) providers and government agencies involved in technology-focused start-ups.
Misa Kitaoka, ENZ’s Senior Market Development Manager – Japan, said New Zealand’s approach to education was considered very forward-thinking in Japan.
“They realised that education in New Zealand is not about only acquiring knowledge, which is still the case in Japan, but about what one can do with the knowledge in dealing with the uncertainties that come with the accelerated globalisation and digitisation in society.”
New Zealand’s world-first education ranking for instilling future skills resonated with the journalists, as did the Government’s push to enable innovation in the private sector, its tertiary qualifications framework for ITPs, and unique ECE curriculum.
Government-led initiatives such as CreativeHQ were very attractive to the journalists as well.
“In Japan, it’s usually the private sector that drives innovation so seeing a government-led initiative in New Zealand really made an impression,” said Misa.
The journalists were interested that some New Zealand schools offered the International Baccalaureate (IB), which could be a pathway to tertiary study options in Japan, New Zealand, US and the UK.
“IB is a hot topic in Japan at the moment, with the Japanese government promoting international education and introducing international curricula such as the IB diploma to Japanese schools,” said Misa.
The journalists enjoy a Kiwi classic - hokey pokey ice cream.
The topic of Japanese parents bringing their pre-school children to an English-speaking country like New Zealand for a short-term immersion – the ‘barefeet study abroad’ experience, as one journalist put it – was also of interest. The journalists appreciated the “unique learning environment” offered by the New Zealand ECEs they visited.
“They were impressed to see children immersed in nature while learning how to be independent and resilient,” said Misa.
New Zealand’s high quality of life, healthy work-life balance and the flexibility of “work from home” also made a good impression.
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