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  • From the Chief Executive: Meri Kirihimete and Happy Holidays

    While I am optimistic about the New Year, the impact is real, and as we have seen today, the uncertainty is likely to be ongoing. There is much to do as we rebuild our sector through 2022 and into 2023.

    Over the past 12 months, we have all had to adjust to an ever-changing environment. A good example is the growth of online and offshore-based courses, and programmes that offer pathways to onshore study or blended learning. These options are helping to hold the interest of students who want to study with New Zealand.

    At Education New Zealand, our focus has been on supporting our students and our sector, diversifying products and services and protecting New Zealand’s education brand. In each area, we have made progress.

    Our contribution to the development of border class exceptions has seen the return of some international students to our shores. We have enjoyed welcoming them back and look forward to seeing more students over the coming year.

    In August 2021, Prime Minister Jacinda Ardern announced the Reconnecting New Zealanders to the World framework. ENZ has been working with the Ministry of Education, Immigration New Zealand, the New Zealand Qualifications Authority and the Ministry of Foreign Affairs and Trade to ensure that government agencies are ready to respond to a phased reopening of the border. 

    I would like to acknowledge the efforts being made across government agencies and within the international education sector to engage and respond with fresh ideas and momentum. There will no doubt be further developments in the New Year.

    We have just launched a new website and brand materials in line with our latest campaign – Study with New Zealand. This is the next evolution of New Zealand’s education brand, designed to appeal to students who want to explore our new, flexible study options. 

    The shift from studying in New Zealand to studying with New Zealand is the result of a lot of careful work to protect our brand.  Alongside the efforts of our teams at virtual events and trade fairs, including the upcoming Expo 2020 Dubai, this work is helping to keep our brand alive as we move towards reconnecting with the world.

    A pilot project with global learning platform FutureLearn is a good example of our work to diversify our products and services. The initial results have demonstrated the potential for marketing online courses from New Zealand to new audiences around the globe.

    With more to do as we move into 2022, I hope there is an opportunity for all of us to rest and recharge with family and friends over the summer break.

    I would like to wish everyone involved in international education across the world a Meri Kirihimete and Happy Holidays. 

    On behalf of all at ENZ, thank you for your open and honest support. I look forward to working with you all in 2022.

    He waka eke noa
    We’re all in this together.

    Grant McPherson
    Chief Executive, Education New Zealand Manapou ki te Ao

  • ENZ India’s jam-packed season

    ENZRA fairs

    ENZ supported three ENZRA fairs organised by agents in Chennai (Place Me Consultants), Mumbai (Global Opportunities) and New Delhi (Edwise). Together, the fairs attracted more than 20 institutions, and more than 1000 students.

    Guest Lecture Series

    ENZ concluded the second season of its successful guest lecture series (GLS), featuring nine academics from six New Zealand universities. GLS 2017 involved 27 lectures at prestigious Indian institutions across five cities, showcasing New Zealand’s excellence in such areas as smart power and renewable energy, gut microbiota, drone usage in geographic information systems (GIS). The lectures offered New Zealand universities an opportunity to profile New Zealand research excellence, as well as explore collaboration opportunities in research and exchange.

    New Zealand Excellence Awards

    The New Zealand Excellence Awards (NZEA) 2017 went live on 1 September, offering 35 partial scholarships jointly funded by ENZ and all eight New Zealand universities to high calibre, ambitious Indian students studying STEM-related courses in New Zealand.

    New Zealand India Sustainability Challenge

    The New Zealand India Sustainability Challenge (NZISC), an innovative competition profiling New Zealand’s expertise in areas of sustainability, completed its first phase last month. The competition went live on World Environment Day, attracting 90 team entries from around India. The shortlisted teams participated in regional auditions in Mumbai, Bangalore and New Delhi which was juried by New Zealand and Indian experts.

    In the second phase of the challenge, finalists will work alongside their New Zealand student partners from the University of Waikato, University of Otago and University of Canterbury to compete at the finale scheduled later this year.

    ENZ’s new India influencer

    Bollywood actor, Kriti Sanon, a qualified engineer turned actress, was announced as ENZ’s India influencer. In her new role, Kriti launched ENZ’s new ‘Be a Global Citizen’ campaign at a media conference in Mumbai last month. The announcement garnered more than 200 media stories in India. Kriti has a massive social media following, with her initial posts for ENZ reaching over nine million followers.

  • ITENZ International Education Forum 18 May

    As part of Education New Zealand’s Manapou ki te Ao (ENZ) objective to give attendees a better understanding of ENZ’s direction of travel for the coming year, Geoff Bilbrough, General Manager Marketing and Communications presented at the forum. He gave a high-level view of ENZ’s marketing plans for the coming year including marketing and branding insights from recent research. ENZ’s Global Citizens Manager, Tyler Te Kiri, delivered a presentation on the Prime Minister’s Scholarship to Asia and Latin America scheme, what opportunities are available to the PTE sector and how PTE students can take part. The forum also included a speed meeting session with Auckland based ENZRA agents.  

    ENZ’s General Manager of Sector Engagement, Wendy Kerr said that it was important that we support the sector in a way that grows inbound students’ mobility for Aotearoa New Zealand in the next 12 months. 

    “Initiatives like the ITENZ International Forum encourage a collective approach to promote New Zealand education internationally. Since borders reopened in August 2022, all sub sectors have experienced a return of student visa holders. We look forward to working closely with the sub sectors to continue this upward trajectory,” added Wendy.  

     

  • Applications and nominations for the Impact Awards are open until Sunday 23 July

    The Impact Awards celebrate young New Zealanders aged 16–30, who are making a difference for our communities, country and beyond. This includes those with NZ citizenship, permanent residence or other visa for five years or have the right to work/study in NZ and have been here for two years. 

    This year there are five different award categories - climate, enterprise, inclusion, wellbeing, and local impact categories. Applications can be made either as an individual or a group, or you can nominate someone you know.  

    The Awards are run by Inspiring Stories, a kiwi charity that believes in the power of young people to create change. More information about these awards including links to the application and nomination forms can be found here The Impact Awards — Inspiring Stories  

  • NZIEC KI TUA 2023 programme announced!

    The New Zealand International Education Conference 2023 brings together practitioners and leaders from across New Zealand’s international education sector to look to the future and explore strategies for growth.  

    Our keynote speakers include:  

    • Helen Souness: Pathway to the future 
    • Dr Hinemoa Elder: Māori stories for global learning and teaching  
    • Dr Stephen Holmes: Post-pandemic insights from international students and parents 
    • Yemi Penn: Igniting your rebellious curiosity 
    • Dr Paul Spoonley: International education in 30 years 
    • Bridget Williams: International education and the sustainable development goals 
    • Sharon Zollner: The national and global economic outlook for 2024 
    • Kaila Colbin: Future of education 

    The conference also includes a range of energising breakout sessions hosted by experts in the sector, centred on the themes of Marketing Smarts, Growing Global, Authentically Aotearoa and Fresh Offerings.  

    Breakouts include Excellent experiences – Spotlight on student experience insights hosted by Marie Clark and Ross Crosson, ChatGPT, now what? Pitfalls and opportunities of AI in student recruitment hosted by Audrey Voon, Ko wai koe? Building indigeneity into your internationalisation strategy hosted by Monique van Veen and The intersection of EdTech and traditional education hosted by an expert panel. 

    Check out the full programme here: https://www.nziec.co.nz/agenda  

    We look forward to seeing you at NZIEC KI TUA 2023, register today: https://www.nziec.co.nz/registration  

  • Strengthening education links in US

    The trip included speaking at the world’s largest annual international education conference (NAFSA), as well as interviews with international education media including Chronicle of Higher Education, PIE News, and Times Higher Education. Chris Hipkins also met with US government officials and education professionals from various organisations and institutions.    

    The trip began with an open forum discussion with New Zealand education representatives. Chris Hipkins responded to questions relating to the challenges New Zealand faces as it reopens and rebuilds its international education sector. He then met with Jared Polis, Governor of Colorado. Their discussion touched on commonalities between New Zealand and the State of Colorado and compared approaches to education reform and improving education outcomes for students, particularly those from marginalised backgrounds. They also discussed the importance of research collaboration, particularly as it relates to STEM subjects and the global climate crisis. The meeting ended with agreement that deeper relationships between institutions in Colorado and New Zealand would be beneficial.  

    Speaking at the opening plenary at NAFSA, Chris Hipkins emphasised that New Zealand is once again ready to welcome international students. NAFSA leadership invited the Minister to a private reception after the plenary where they shared their enthusiasm for New Zealand reconnecting with the world. During his day at the Denver Convention Center, the Minister also took a tour of the conference exhibit hall, chatting with both New Zealand and international educators.   

    “It was wonderful for the Minister to get this chance to engage with our education providers and get a broader look at the international education field,” says Lisa Futschek, ENZ’s General Manager International. “It was great for him to see how well-regarded New Zealand’s education system is in the global international education ecosystem.”  

    Guests enjoying the New Zealand reception at NAFSA

    Chris Hipkins then met with Deputy Assistant Secretaries of the US State Department’s Bureau of Education and Cultural Affairs (ECA) and the Bureau of East Asian and Pacific Affairs. He reaffirmed New Zealand’s strong partnership with the US and the international education sector’s commitment to diversity, equity, and inclusion through our continued partnership with ECA around the Fulbright and Gilman scholarships, which enable students of limited financial means to study abroad.  

    “The Minister received a very warm welcome from our colleagues at the State Department who were excited to hear our borders are opening,” says Education Counsellor to the US and ENZ’s Regional Director to the Americas, Middle East and Europe, Amy Rutherford. “It’s great to have such a strong relationship with a government’s education agency committed to the same values that we are.”  

    A variety of organisations involved with the delivery of international education in the US also met with Chris Hipkins for a roundtable discussion. This covered the unique opportunities for New Zealand in the international education sector and what sets us apart from other countries and their education systems.   

    (l to r) Education Minister Chris Hipkins, Kahle Charles, Assistant Superintendent of Assessment, Curriculum and Instruction, St Vrain Valley School District and Scott Cardwell, Co-founder and CEO, ImmerseMe. Mr Charles is signing the agreement between St Vrain and ImmerseMe.

    On the final day of his visit, Chris Hipkins headed to Xero’s Denver headquarters to participate in a roundtable discussion with several principals and school superintendents in surrounding Denver school districts, as well as the New Zealand edtech company ImmerseMe and representatives from JillE Literacy. The conversation touched on the changing face of early childhood and school education due to COVID. Panellists were interested in the approaches and policies being implemented in New Zealand and all were agreed that we would benefit from working together and learning from each other to improve education outcomes. At the end of the roundtable, the Minister witnessed the signing of a seven-year partnership agreement between ImmerseMe and St. Vrain Valley School District, and the gifting of GlobalEd’s JillE Literacy books to roundtable participants.  

    The Minister’s involvement, along with the launch of the I AM NEW global marketing campaign, certainly helped lift New Zealand’s profile at NAFSA. There was a lot of interest inNew Zealand’s announcement of reconnecting with the world, and the eight universities and Te Pūkenga were kept busy meeting with partners each day of the conference.   

    The trip strengthened our connections with the international education community, including with US study abroad professionals recruiting students to study in New Zealand. As study abroad applications begin to open for January 2023 study, thanks to the Minister’s visit to NAFSA, the international education community will be well aware that New Zealand is ready to host students and can provide a unique and high-quality education experience.   

  • Advertising opportunity for Japan’s New Zealand Study Guidebook

    The publication is the only one of its kind supported by the New Zealand Embassy in Tokyo and Education New Zealand Manapou ki te Ao (ENZ). KBUNSHA distributes 20,000 copies to Japanese schools, universities and education organisations as well as education fairs and seminars.    

    ENZ’s Business Development Manager – Japan, Tomomi Kontani said that there is increased demand for information on New Zealand’s education offering.  

    “We are continuing to see significant interest in New Zealand as an education destination from students and their parents, schools, and education agents here in Japan.  

    “The KBUNSHA New Zealand Study Guidebook is a trusted publication in Japan and advertising here is a great opportunity for education providers and regions to promote New Zealand education to the Japanese public. Destination marketing plays a key role in student attraction for a market like Japan with a tourism focus and we hope regions can also participate in this special opportunity to introduce their regions and activities”, said Tomomi. 

    This guidebook was distributed at the annual student fair and education stakeholder events hosted by ENZ Japan in 2023 which attracted over 1,000 people. The New Zealand Study Guidebook will remain the main information source referred to and distributed at upcoming education events in Japan.  ENZ encourages NZ providers attending the New Zealand Fair in Tokyo October 2024 to consider advertising in the Study Guidebook to reach your target audience in Japan. 

    Advertisement rates for individual providers range from approx. NZD 2,500 to NZD 6,020 for guidebook and/or website listings. With the “Premier Plan” and “Advertorial Plan”, the school logo will be listed on the new scholarship campaign page built by KBUNSHA. Individual providers can download the proposal here. Advertising copy can be provided in English.   

    For regional groups, download the proposal here for further details on the guidebook and pricing (approx. NZD 2,200 for a 2-page colour advertisement and NZD 3,300 for a 4-page colour advertisement). 

    Bookings must be made by 28 June 2024. For more information, visit the KBUNSHA website here. You can view last year’s guidebook here.  

    Alternatively, interested New Zealand education providers and regional groups can contact KBUNSHA for any questions (available in English). 

     

    KBUNSHA contact:  

    Minori Takahashi (Director) 

    Tel: +81-3-3234-1744 

    Email: minori@kbunsha.com 

  • A Brazil market update

    This trend is mirrored here in New Zealand which has experienced growth from Brazil in all sectors over the last three years.

    In the following market update, ENZ’s Senior Market Development Manager, Ana Azevedo, and International Market Manager, Julian Ashby, talk about recent initiatives that shine a positive light on the Brazilian market.

    Internationalising postgraduate departments

    brazil market update 3

    The opening of the Academic Cooperation Seminar. Seated from left: Professor Jose Alexander Araujo, CAPES, Professor Hernan Chaimovich, FAPESP, ENZ’s Ana Azevedo and Caroline Bilkey, New Zealand Ambassador. At the lecturn is emcee Mr Pedro Marchi, former director of LAE in Brazil.

    Following the recent hugely successful Latin American roadshow, ENZ hosted an Academic Cooperation Seminar – New Zealand & Brazil last month in Sao Paulo to promote collaboration between New Zealand and Brazilian universities.

    Five of the eight New Zealand universities attended, sending nine senior academics to the event. From the Brazilian side, 17 universities were represented by 38 academics and international staff.  

    Ana said the aim of the forum was to capitalise on the recent announcement by the Brazilian Federal Agency for Support and Evaluation of Graduate Education (their acronym is CAPES – which it should be noted is not the same as New Zealand’s CAPEs), which has established a programme to help internationalise Brazilian universities. The Program for Internationalisation of Brazilian Postgraduate Programs (BPP) is a successor to the earlier undergraduate programme known as ‘Science without Borders’.

    brazil market update 8

    Professor Caroline Daley of University of Auckland

    CAPES is investing USD$350 million over the next four years to internationalise the universities’ postgraduate departments. Up to 40 Brazilian universities will be selected by CAPES to participate and proposals involving international partners are due in May. 

    For the next four years, this initiative will be the focus of the Brazilian universities.

    brazil market update 9

    From left: Professor Roberta Campos, Federal University of Rio de Janeiro (UFRJ - COPPEAD) and Professor Suzane Strehlau, School of Advertising and Marketing, ESPM.

    The New Zealand Ambassador to Brazil, Caroline Bilkey, attended the forum as did representatives of FAPESP, the São Paulo Research Foundation.

    “Successful proposals could greatly enhance New Zealand’s engagement with the region,” said Ana.

    Ana acknowledged the support of the Ministry of Foreign Affairs and Trade in contributing funding and logistical support to ensure the New Zealand academics could travel to Brazilian universities after the event to solidify partnerships.

    Future Proof campaign shows high digital demand

    Interest from Brazilian students in New Zealand can be further seen through the results of the Future Proof campaign that is running on multiple ENZ channels.

    Brazil currently has the second most active users globally from the campaign with more than 10,000 views to the Study in New Zealand website and 1,000 referrals to New Zealand institutions’ websites.

    “This demonstrates that whilst the Brazilian audience is generally very happy to view content, they are also engaging with the message to a higher extent than normal,” said Julian.

    “The more we learn about Brazilian students from campaigns like this the more we can actively target those most receptive to our messages,” he said.

    Activating media in Brazilbrazil market update 10

    At the start of April, ENZ hosted two senior (rival) journalists from two of Brazil’s most influential media outlets, Exame and Folha de Sao Paulo, on a one-week trip through New Zealand.

    The journalists sought to answer two key questions:

    1. How had New Zealand become the #1 ranked country in the world for preparing students for the future?

    2. How had New Zealand made international education such an important industry?

    Julian noted the trip therefore provided an opportunity to highlight key messages to the Brazilian market.

    “The journalists visited and interviewed teachers, principals, students (both New Zealand and Brazilian), officials and lecturers across the state education system and the results have been very pleasing,” he said

    Some of the key observations about New Zealand’s education system from Fabio Takahashi of Folha de Sao Paulo were:

    Ask three before me
    Children are encouraged to ask their peers for help before approaching the teacher, the net effect of which frees teachers up for dedicated one-on-one time with students and demonstrates to students that teachers aren’t the only holders of knowledge.

    Learning & teaching same word in Maori (Ako)
    A common refrain from schools is that students aren’t there to be taught but to learn, and that teachers foster this from day one. Fabio latched onto the Maori word that symbolises this – Ako.

    Schools as staging grounds for tertiary study
    High schools provide a high level of autonomy to students in picking their own career path and mirrors tertiary study (choose courses, get credit). This is unheard of in Brazil.

    Freedom vs pets
    One of the most powerful interviews conducted was with a year 13 Brazilian student, who started off stating that NZ teachers were authoritarian and cold compared to the more ‘huggy’ first-name-basis Brazilian teachers. However, as the student talked, he began to reflect on how much independence and responsibility he had in New Zealand bringing him to the realisation that his life in Brazil was like that of a pet…his parents fed him, housed him, ran him around, made all his choices for him, while in New Zealand he was free to go where he liked if he could figure out how to get there and how to pay for it. You could see the pride he took in this epiphany that he was actually free and capable of making life choices.

    Toddlers with tools
    As you’ll see from the photo in the published article above, the other thing that impressed Fabio was the 4-year-olds armed with real saws and hammers!

    The answer then for how we do it was revealed through every level of the education system. Children are encouraged to be active learners and this is achieved through a national curriculum that allows flexibility for each community to adapt aspects of education to their own surroundings.

    Fabio produced a full-page article in the largest national newspaper in Brazil that fully articulates why New Zealand is the #1 country in the world for preparing students for the future. 

    Articles published to date include: “A paradise for learning”, “How teens build successful New Zealand businesses”, “These two MBAs in NZ have 100% employability”, “Brazilian lecturer and PhD student create start-ups in NZ”.

    The reach of Exame’s online readership is in the 20 million range whilst the print edition of Folha De Sao Paulo enjoys 300,000 subscribers.

    For comments or questions on this report, please contact Ana ana.azevedo@enz.govt.nz (Brasila-based) or Julian julian.ashby@enz.govt.nz (Wellington-based).

  • New ENZ agent webinar series highlights NZ's regions

    Friendly and welcoming, New Zealand’s regions are a natural playground with boundless opportunity for learning. From the vibrant student city of Dunedin to the tropical coastlines and multicultural people of Northland, New Zealand’s regions are the ideal place for students eager to experience hands-on learning.

    In this webinar series, agents are invited to hear from ENZ staff members and the Regional Network on each of New Zealand’s regions: their unique strengths and what they can offer international students. 

    Each webinar will be conducted twice on the day, at 9am and 9pm NZT.

    • Wednesday, 1 July - Auckland, Northland, Taranaki
    • Wednesday, 8 July - Hawke's Bay, Waikato
    • Wednesday, 15 July - Manawatu, Whanganui
    • Wednesday, 22 July - Wellington, Tauranga
    • Wednesday, 29 July - Christchurch, Dunedin, Queenstown
    • Thursday, 6 August - Gisborne, Rotorua, Nelson-Tasman, Marlborough, West Coast, Southland, South Canterbury

    Go to the ‘Webinars’ section on AgentLab to attend a webinar.

  • Join us for the Latin America Study with New Zealand Virtual Fair 

    “The fair will be a great opportunity for providers to connect with prospective students in the Latin American market, using an interactive digital platform,” says Javiera Visedo, Director of Engagement Latin America for Education New Zealand Manapou ki te Ao (ENZ).   

    “ENZ is seeking expressions of interest in the fair, which we are hosting in collaboration with FPP. If you are interested in participating, please fill out the Expression of Interest form by 9 December 2022.”   

    Invitations to register will follow in the new year.  

    Find out more about Latin America 

    Key areas of focus for ENZ in Latin America include Brazil, Colombia and Chile, and we have staff based in São Paulo and Santiago.  

    Close to 6,000 international students came to New Zealand from Latin America in 2019, and Brazil is our eighth largest market. Since the pandemic there has been intense activity from our competitors with many of them establishing in-country representatives, which demonstrates the importance of this region in international student recruitment.  

    Beyond student recruitment, ENZ also values the government and education connections with the region. 

    ENZ recently hosted a series of Latin America Masterclasses, which saw participants from around Latin America tuning in to watch live lectures delivered by New Zealand academics.  

    In June this year, Education Minister Chris Hipkins created great buzz with his visit to Brazil and Chile, part of his first international trip since the beginning of the pandemic.   

    Group recipients of the Prime Ministers’ Scholarships for Latin America have recently started making their way to Brazil, Colombia and Chile to participate in short study exchanges. These include several Māori led groups, supporting connections with indigenous nations in the region.    

    In September, ENZ attended the FPP Virtual Fair in Colombia. The fair had more than 800 visitors, with over 100 visiting the ENZ booth. There was strong interest in tertiary programmes and language studies. The virtual fair was a great opportunity to promote New Zealand as a study destination within the Latin American market.  

    A group of 100 high school students from Paraná State in southern Brazil had a three-month study experience this year with schools in Auckland, Rotorua, Hawkes Bay, Palmerston North, Wellington, Canterbury and Invercargill.

    Brazil 

    In 2019, there were 3,324 Brazilian students studying in New Zealand. Being from non-English speaking countries, the majority of Latin American students will start their education experience in New Zealand studying English. Scholarships offered by the local state governments have also contributed to the presence of Brazilian students in New Zealand and in 2022, 100 students from the state of Parana in Brazil travelled to New Zealand on a 3-month exchange. The students were placed at high schools across the country and gave positive feedback about their time here.  

    Colombia 

    Colombia is New Zealand’s second largest market in Latin America, second only to Brazil. In 2019, there were 1,360 Colombian students studying in New Zealand. 

    In 2023, 22 students from Bogotá, Colombia, will travel to New Zealand to study during terms one and two. Most of the students will be based at schools across the North Island, with one group heading down to Nelson.  

    On 23 November 2022, ENZ launched the I AM NEW campaign in Spanish at an event in Bogotá, to promote a New Zealand education.  

    Chile 

    The recent CAPE LatAm ‘Celebrating 50 years of diplomatic relations with Chile’ event, hosted at Parliament, was a great example of the rich history of connections between New Zealand and Chile.  

    Chile is New Zealand’s third largest market in Latin America. In 2019, there were 1,193 Chilean students studying in New Zealand. The majority of Chilean students come to New Zealand to study English Language, but enrolment in schools has also been consistent, with 17% of students studying at New Zealand schools in 2019. 

    Flights 

    Latam will be resuming their daily flights to Sydney via Auckland from mid-December and Qantas is flying three times per week from Santiago direct to Sydney. Although the cost of flights is high, in line with worldwide trends, the resumption of regular flights demonstrates the high demand for the Latin America to Oceania route.  

    Expressions of interest in the Latin America Study with New Zealand Virtual Fair are due by 9 December 2022. You can access the online form here.  

    If you have any questions about the event, please contact  latinamerica@enz.govt.nz   

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