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Survey shows that New Zealand is among top destinations for Brazilians who study abroad
Belta’s annual survey, sponsored by Education New Zealand Manapou ki te Ao (ENZ), was conducted between December 2022 and April 2023 with 763 students and 317 international education agents from all regions of Brazil surveyed to assess their perceptions of international education. The survey results were shared at a recent event in Sao Paolo with dozens of agents and media attending, in person and virtually, to hear about the survey’s latest findings.
ENZ’s Market Development Manager in Brazil, Bruna de Natale, delivered a short speech ahead of the results release. She said it was positive to see so much interest in the release of the survey results, especially when the results revealed that New Zealand continues to rank strongly as an international education destination amongst Brazilian students.
“In this most recent survey, New Zealand moved to seventh position on the list of top education destinations sought by Brazilians who studied abroad, compared to before the Covid-19 pandemic when it was in eighth place. The main reason driving country choice for the students surveyed is the quality of life – New Zealand ranks very well for the quality of life, education, and the protection of civil rights.
“The quality of teaching is another reason given by those surveyed when choosing New Zealand and 60% of participants rated the quality of our English schools and language programmes as good or excellent. It is fantastic to see that New Zealand continues to attract attention as a quality international education destination and it is certainly on the radar as a desired destination for future exchange students,” said Bruna.
Of the international education agents who were surveyed, 52.9% reported that the demand for students interested in New Zealand has remained stable since the borders reopened, while 20.6% recorded growth in interest. This group projects that the numbers of Brazilian students travelling to New Zealand will return to pre-pandemic levels in 2023 and 2024, with the highest flows expected for the first (35.3%) and second quarters of 2024 (32.4%), with demand increasing gradually from the first quarter of 2023.
For a copy of the full survey in English, please email belta@belta.org.br.
Bruna delivering an introductory speech at an event which released the results from Belta’s survey on international education.
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Engaging personally in Viet Nam
People generally seem tired of online meetings and webinars, preferring to meet and attend events in person. In recognition of this trend, Education New Zealand Manapou ki te Ao (ENZ) has actively engaged with different stakeholders in recent months, to maintain our in-market promotion and explore new opportunities for New Zealand providers.
A workshop for counsellors from private and international schools to connect with recruitment representatives from NZ universities.
In late June, ENZ organised workshops to help connect recruitment representatives from New Zealand universities with selected counsellors from private and international schools in Ho Chi Minh City and Ha Noi. At the workshops, we asked about Vietnamese students’ current attitudes towards a New Zealand education, discussed the opportunities and challenges for each New Zealand provider, and identified any topics they wanted to explore further.
ENZ and in-market representatives of some New Zealand providers have also participated recently in commercial fairs, organised by key education agencies in Viet Nam. These fairs look and feel just like they did in the past, with multiple booths for institutions from various countries, and high numbers of students and parents coming to talk directly with recruitment staff. As New Zealand reopens the border for international students, it is critical we communicate directly with students and partners that we welcome students coming to study here. We are looking forward to the Hanoi and Ho Chi Minh City - Agent Seminar and New Zealand Fair in late October.
- Van Banh, ENZ’s market manager based in Ho Chi Minh City
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You’re invited! Find out about Brazil international education trends in upcoming webinar
Join us to dive into the results of the 10th edition of the Brazilian Educational & Language Travel Association (Belta) Seal Survey, the most comprehensive study on international education trends in Brazil.
The study surveyed 586 education agencies and 1,780 students from across Brazil to understand trends, behaviours, and preferences in the international education sector, showcasing Aotearoa New Zealand as one of the fastest-growing destinations among Brazilians seeking an international education.
Hosted by ENZ, hear from Belta President, Alexandre Argenta, who will share the survey’s results and the main factors driving the choice of New Zealand as a destination for students from Brazil.
Date: Thursday 7 August
Time: 8:45am – 10:00am (NZT)
Registration link: https://enz.zoom.us/webinar/register/WN_Bt7353-iTJ2Ru5rj8Rqv-w
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Around the World in Five
INDIA
New Zealand sees 63 percent rise in first-time visas for Indian students
An industry-oriented curriculum and a focus on a supportive educational experience has triggered an increase in Indian students choosing to study in New Zealand.
NEW ZEALAND
Scholars to study traditional health system in India
A multi-disciplinary team of senior Rongoā Māori scholars, practitioners and members of the community will undertake a six-week indigenous health and entrepreneurship programme in India, supported by the Prime Minister’s Scholarships for Asia.
GLOBAL
The world’s changing language landscape
It’s never been more difficult - or more exciting - to choose which foreign language to study, as such a wide range are now important.
GLOBAL
International students want universities to be greener
Nearly all prospective international students looking to study in the United States, United Kingdom, Australia or Canada believe universities are not doing enough to be environmentally sustainable, according to new research.
ASIA
Asia outperforms continental Europe in top 500 universities for boosting student careers
In contrast to the QS World University Rankings, Asia’s top universities were shown to outperform continental Europe’s leading institutions.
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NauMai NZ and the NauMai NZ WeChat mini programme
‘Nau mai’ is a te reo Māori phrase of invitation and welcome and NauMai NZ is the NZ government's official student experience platform, designed to support international students living and studying in Aotearoa New Zealand
NauMai NZ is written in plain English and provides practical, trusted, peer-reviewed content, designed to support and improve students’ living and study experiences. This includes information and resources to support students before arriving in Aotearoa (including useful tips on moving to New Zealand and what they need to bring), though to information to help them navigate daily life once here, including on:
- Making friends and building social connections
- Exploring and experiencing Aotearoa – the culture and the country
- Getting advice to improve wellbeing, study and living experiences
- Managing money, finding accommodation, and understanding healthcare in New Zealand
- Balancing work and study and understanding workplace culture, and much more.
You can explore more via this link.
ENZ has also developed the NauMai NZ WeChat Mini Programme. This is a companion platform to the English platform, to better support Chinese students who prefer the WeChat ecosystem. Information from the English platform is available in Chinese on the mini programme, as well as specific features that provide peer-to-peer support, such as video sharing, livestreams, forum functionality and student stories.
The following QR codes can be shared with your international students. Printed flyers are also available and so if you would like these sent to you, or have any questions for our Student Experience team, please do not hesitate to contact Faymie Li, faymie.li@enz.govt.nz, and Ross Crosson, ross.crosson@enz.govt.nz.
Manaakitanga is at the heart of what we all do, and ENZ aims to support you and your mahi. He waka eke noa. We are all in this together.
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MIQ costs changing for temporary visa holders
Our managed isolation and quarantine (MIQ) facilities are an essential part of our COVID-19 defence system. The fees charged to people who stay in MIQ are designed to strike a balance between the benefits to both the New Zealand public of having such a robust system, and those who leave and enter the country.
Currently, temporary entry visa class holders are liable to pay $3,100 for 14 days in managed isolation.
From 12:01am on 25 March 2021, anyone entering New Zealand on a temporary visa is now liable to pay the MIQ fee of:
- $5,520 (including GST) for the first or only person in the room;
- $2,990 for an additional adult in the same room;
- $1,610 for an additional child (aged 3-17 years) in the same room.
Charges for some stays in managed isolation were introduced in August 2020, as it was not financially sustainable for the Government to continue to fund all the costs of MIQ. The fees were set at two levels: one for returning New Zealanders and one for some temporary visa holders.
These new charges will help ensure the ongoing financial sustainability of MIQ, which is now expected to remain in place for at least the rest of 2021. However, as time has passed, Cabinet has decided that more people entering the country should contribute to the costs of their MIQ stay.
The fee level temporary visa holders pay is closer to the actual cost of MIQ, although the Government is still subsidising some of the cost.
The new fees are the same as those charged to critical workers entering the country under a border exception. Critical healthcare workers entering under a border exception will continue to be charged the current standard fee of $3,100 to ensure the healthcare workforce can be quickly scaled up in case of a resurgence of COVID-19.
MBIE can grant a full or partial waiver of managed isolation fees in cases of financial hardship or other special circumstances, or arrange a deferment of payment, for temporary entry visa class holders.
See the MIQ website for more details: https://www.miq.govt.nz/being-in-managed-isolation/charges-for-managed-isolation/
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Highlights from Education Fairs and events in Japan and Viet Nam
Japan
In early October, ENZ welcomed 844 visitors to engage with 40 New Zealand education providers representing the school, vocational, English language and university sectors at the first New Zealand student fair in Japan since 2019.
Teresa Robertson, International Director from King’s High School with Eriko Ishiguro, an interpreter.
The fair at Roppongi Academy Hills in Tokyo on 1 October had a programme of events that highlighted the strong connections between our two countries. Over the following two days, 49 and 45 of the visiting New Zealand education providers attended the ENZ Agent Seminars in Tokyo and Osaka respectively. Both seminars saw a record number of local agents and education providers, with 181 present in Tokyo and 77 in Osaka.
His Excellency Hamish Cooper, New Zealand Ambassador to Japan with the New Zealand contingent. The New Zealand education providers sang two waiata to support the Ambassador’s speech. A recording of ENZ’s waiata ‘Manapou ki te Ao’ was played and explained in Japanese to convey the waiatas’ meaning and lyrics.
Misa Kitaoka, ENZ’s Director of Education - Japan said that these events proved a great opportunity for the institutions to network with local school representatives, education and travel experts and gain valuable insights into the Japanese market. She also said that there was an evident increase in interest in long-term study in New Zealand both at the school and tertiary levels, compared with pre-Covid.
"This new trend is testament to the well-established presence New Zealand now has as a study destination in Japan. It can also be attributed to the effects of the Japanese government’s internationalisation policy in the education sector. With over 200 International Baccalaureate schools in Japan, more students are bilingual and eligible for direct entry to New Zealand universities.
There are also over 500 Japanese universities now adopting ‘sogo gata senbatsu’ (comprehensive admissions) that provide a holistic assessment of the applicants including their English language skills and overseas experience. This means that more students are choosing to complete secondary school education in New Zealand to apply to Japanese universities,” said Misa.
The education events along with pre-departure briefings where Japanese market insights were shared and the welcome reception upon arrival with key Japanese education stakeholders and partners were all well-received by the education providers in attendance.
Kerrie Hodgson, Internationalisation Business Partner, Te Pūkenga New Zealand Institute of Skills and Technology said it was clear that great effort was put into promoting the events and New Zealand education. “The numbers were high, and I felt that enquiries were more in depth than previous years, and beyond English Language study,” said Kerrie.
Renee Millner, International Director for Western Heights School in Rotorua added that the market insights provided ahead of their arrival were a great introduction to significant changes within the Japanese market.
Viet Nam
Following the action-packed week in Japan, the focus shifted to Viet Nam where the ENZ teams held several New Zealand education events in Ho Chi Minh City and Ha Noi.
NZ institutions had one-to-one meetings with Vietnamese agents at two ENZ Agent Seminars in Viet Nam.
The series of events began with 19 NZ Masterclasses delivered over two weekends. Over 800 students registered for these online classes, in which New Zealand academics delivered a 40-minute lesson. This was followed by recruitment representatives introducing the entry requirements, scholarship opportunities and benefits of studying in New Zealand. Following the masterclasses, representatives of all eight New Zealand universities visited several schools in Ho Chi Minh City and Ha Noi, presenting to students and their families at information sessions and in some cases, taking part in mini-fairs.
Ho Chi Minh City was then host to two flagship ENZ events; the Agent Seminar and Counsellors Meet-up and following this, the NZ Education Day Fair. There was significant interest in both events with 50 Vietnamese agents meeting with 29 New Zealand institutions while 25 Viet Nam schools’ counsellors met with all New Zealand universities and Te Pūkenga. The New Zealand Education Fair saw over 500 visitors through the event with 385 leads generated.
Ha Noi followed suit with the Agent Seminar and Counsellors Meet-up attracting 40 Vietnamese agents meeting with 27 New Zealand institutions while eight Viet Nam school counsellors met with all New Zealand universities and Te Pūkenga. The events finished with a second popular Education Fair with visitors estimated at about 400 people resulting in 258 student leads.
Van Banh, ENZ's Market Manager for Viet Nam said that this year's education events had a mix of the traditional with a more interactive, modern, and sustainable approach which resonated well with attendees.
"Our team wanted to make these events as fun and interactive as possible to show what a New Zealand education is all about. In addition to the one-to-one opportunities for students and parents to talk to the New Zealand institutions, there were workshops with the participation of key opinion leaders, and well-known English IELTS trainers. There were also activities run by our partners such as English skills testing and minigames about New Zealand.
“We also took a more sustainable and innovative approach to our events to support the messaging that we communicate to students about New Zealand being a country that cares about sustainability and the environment, with an eye to the future through innovation. We replaced traditional printed backdrops with digital ones shown on TV screens for each booth, significantly reducing our waste and energy usage in manufacturing production. Our main stage also had a set of three interactive and eye-catching LED screens.
ENZ’s Regional Director for Asia, Ben Burrowes, attended both events and said, “on behalf of the ENZ teams in Viet Nam and Japan, I would like to extend a huge thank you to the New Zealand education providers who attended our events this year.
“As we all know, these face-to-face connections are extremely valuable as we continue to rebuild New Zealand’s education brand in such an important region for our sector. We look forward to hosting you again soon."
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NauMai NZ has a brand-new look
We are excited to share that NauMai NZ, ENZ’s student experience digital platform, has undergone a refresh and has a new look and feel, bringing it in line with the wider ENZ brand family. Check out its new look here.
NauMai NZ provides clear, timely information and advice about the things that international students want and need to know - arriving in New Zealand, study and education, health and wellbeing, New Zealand and Māori culture, exploring New Zealand, making friends, safety, money, work, and much more. It links to expert resources where appropriate and is designed to complement information provided by education providers.
NauMai NZ was launched four years ago and since then has had one million page views.
Student Experience Manager, Ross Crosson says the aims and objectives of NauMai NZ have not changed.
“NauMai NZ is still about providing trusted, accurate information to support student wellbeing, bridge the gap between expectation and reality, enable social connection, and improve student experience outcomes. The revamp is about being responsive to the needs of a wider range of students who are studying with New Zealand, not just in New Zealand” he adds.
Alongside the new look, new content has been added including,
- Life on campus (orientation, clubs, student associations)
- How to maximise your experience (goal setting and support options)
- Road safety
- Outdoor safety (including water safety, hiking and tramping, hunting/mahika kai)
- Online study for offshore students
- Global Pathways
“Just as we have over the past four years, we will continue to add new content to NauMai NZ to meet student need and expectation. The site is always evolving and feedback is welcome” Ross says.
Should you have any questions, please don’t hesitate to contact Ross, ross.crosson@enz.govt.nz.
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Talented young Kiwis awarded PM’s Scholarships to Asia and Latin America
This round of scholarships supports 252 recent graduates or current students to undertake study, research or internships at institutions in Latin America and Asia, including Brazil, Mexico, China, India and Japan.
Awardees are in a range of fields including languages, law, business, health, sustainability and the arts. They will attend for periods ranging from four weeks to one year.
The scholarships enable a wide range of educational experiences, including: a cultural exchange and internship programme for Māori and Pasifika graduates in Vietnam; a global business and innovation programme at the Chinese University of Hong Kong in Shenzhen, China, for a group of undergraduate business students; an internship with an Indian charity supporting street children and another with the United Nations Office for Sustainable Development in Korea.
‘’These scholarships enable talented young New Zealanders to enrich their education offshore, adding international experience and global perspectives to their qualifications,’’ Chris Hipkins said.
“The quality of the awardees, from all over New Zealand and from a wide range of tertiary institutions, is impressive. I am sure they will serve as excellent ambassadors for our country.
‘’Longer term, the international networks and cross-cultural skills that they bring back home will enhance and strengthen our future workforce. Their experiences benefit New Zealand at a national level and improve our ability to engage and connect with Asia and Latin America.
‘’The Prime Minister’s Scholarships support the Government’s goal of a thriving and globally connected New Zealand through world-class international education,” Chris Hipkins said.
Of the successful applicants in this round, 114 will travel on an individual scholarship and 138 will travel as part of a group. They come from a range of tertiary institutions nationwide, including the University of Auckland (69 awardees); Victoria University of Wellington (41); Massey University (40); Whitecliffe College of Arts and Design (16) and the Southern Institute of Technology (nine). There are also 10 recipients from the education NGO, TupuToa.
Here is the full list of PMSA and PMSLA recipients from this round (2019-2020 Round One).
The total value of the scholarships offered in this round is $1.9m. Information on past PMSA and PMSLA recipients can be found here.
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‘Future Scholarship’ sends Korean students to New Zealand
The New Zealand Future Scholarship for Korean students, launched in late September as an extension of ENZ’s successful ‘Future Proof’ campaign, has reached a total of 780,000 Korean students and parents.
Kay Lee, ENZ’s Senior Market Development Manager for Korea said the “future proof” messaging and videos resonated with Korean students.
“We were looking for candidates who are motivated to come to New Zealand to prepare themselves for their future, and we received some impressive entries.”
To enter, students had to submit a two-minute video and essay showing how the scholarship would benefit them in the short and long term.
The awardees, Junghwan Choi and Si-Eun Lee, received scholarships valued at $15,000 towards study at a New Zealand high school in 2019.
“By encouraging applicants to have a long-term study plan in New Zealand, Korean students are realising that New Zealand is a great place for students who have a strong motivation to prepare themselves for the future.”
The scholarship winners and their families gathered to celebrate at the New Zealand Ambassador’s residence in late November, alongside ENZRA agents, New Zealand educators and Korean government representatives.
“All of the attendees – including officers from the Seoul Education Office and Gyeonggi Education Office, and ENZRA agents – said the scholarship seemed like a good opportunity for Korean students and parents and that they would promote this scholarship to their schools and regions more actively next year.”
Applications for the New Zealand Future Scholarship will open again in September 2019 and ENZ would like to encourage New Zealand institutions to leverage this scholarship in their Korean marketing activities.
Korea is New Zealand's fourth largest source of international students, and students from Korea make up six percent of the international student cohort to New Zealand each year.
You can watch Jungwhan Choi’s video here. After secondary school, he wants to study at an aviation institution in New Zealand to pursue his dream of becoming a pilot.
You can watch Si-Eun Lee’s video here. Si-Eun’s dream is to become a biotechnologist and she has a long-term plan to study biological technologies at a New Zealand university.

Adele Bryant, ENZ Regional Director for North Asia, Scholarship recipients Junghwan & Sieun and New Zealand Ambassador Philip Turner.